IMCD ZA | Food & Nutrition
Scope: Visual Design, Campaign Execution, Reporting, Strategy
Channels: Email, Social, Website (SEO/Blog)
Target Market: Chemical Manufactures
2024
Objective
IMCD needed a highly effective digital campaign to promote their new in-house sugar reduction blend and generate valuable business opportunities.
Performance
I launched a comprehensive food & nutrition campaign for IMCD's in-house sugar reduction blend, Hydrocol S-200 generating 10 opportunities worth R250k in just two weeks, making it their most successful local digital-only campaign to date.
Testimonials
"Ridiculously efficient’ is the phrase that comes to mind when I think about Alexandra. Her ability to juggle multiple projects was unlike any I’ve seen before. She is a highly-skilled, experienced, and helpful professional with a positive attitude."
